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Admissions

Capture your admitted students' attention with a personalized approach to yield marketing. Engage them, move them through the funnel, and reach your enrollment goals.

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At a glance

Solution overview

CB’s Enrollment Yield Solution aligns your yield marketing efforts with students’ communication habits to more effectively and efficiently reach your enrollment goals. Powerful analytics shed insight into students’ likelihood of enrollment, allowing you to focus your high-touch enrollment efforts on the right students. CB’s Enrollment Yield Solution can be up and running in less than three weeks, and no IT resources are necessary for implementation.

Why invest in a yield-specific solution?

Your admitted students are your most qualified prospects. A slight reallocation of financial resources to yield marketing offers a greater return on your investment than focusing primarily on the top of the funnel.

  • Personalize

    Personalize

    Focused on delivering the right content to the right students, Campus Bubble takes personalization to the next level. Email and text campaigns send students to their individual websites, where powerful calls-to-action drive them to engage and enroll.

  • Engage

    Engage

    The Bubble App, your admitted student network, is a college-branded, web and mobile app that maximizes engagement during the decision-making process. The Bubble App helps students become part of your campus community as soon as they’ve been accepted.

  • Enroll

    Enroll

    Your Insight Dashboard gives you the ability to track engagement data from the email and text campaigns, admitted student personalized websites, and the Bubble App. Engagement scoring aggregates the data to help you identify students’ likelihood of enrollment.

the process

Implementation

1

Kickoff Call

2

Design & Branding

3

Configuration & Content

4

Campaign Launch

5

Ongoing Support

1

Kickoff Call

We like to hit the ground running. We do a lot of work to prepare for the 1-hour kickoff call, but you just need to show up. We'll come in with ideas and suggestions, listen carefully to your feedback, and ask a lot of questions.

2

Design & Branding

Based on your initial feedback, we revise our designs to fully capture your institutional identity. Behind the scenes, our development team is at work building the foundation for your landing pages.

3

Configuration & Content

We set up your school-branded Bubble and submit apps to the iTunes and Google Play Stores. We incorporate your existing content into the landing pages, and follow up with you for additional feedback.

4

Campaign Launch

Before launch, we triple-check and test everything. Once we have your student lists, we're ready for launch. We execute the campaign and drive student adoption on your behalf.

5

Ongoing Strategy & Support

Your dedicated campus consultant provides monthly status reports that summarize student engagement trends and likelihood of enrollment. We're available whenever you have questions or need support, and we reply to all emails within 1 business day.

results

Success Metrics

We take success seriously. Engaging students is only great when it translates to higher yield. Everything we do is rooted in helping you hit your numbers, stand out from the competition, and shape your class.

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Hot topics
  • Housing
  • Roommates
  • Scholarships
Hot topics
  • Roommates
  • Housing assignments
  • Admitted Students Weekend
  • Class schedules
One Stop Shop

Add-on services

Content services

Make the most of your existing content. We curate images, videos and articles from your website and social media channels, and incorporate it into your personalized microsites and Bubble.

Email marketing

We design emails just for your institution, and send them on your behalf. Strong calls to action drive students to deposit and visit their landing pages, while analytics and A/B testing maximize results.

Text campaign

The next frontier of yield marketing, we send text messages to your students with links to their personalized landing pages and Bubble.

Design and UX

Need a new look? Let our award-winning team give your admissions website a clean, modernized design, incorporating best practices in user experience to drive your students to the content that matters most.

Onsite training

In person is always best when it comes to learning a new product. Your dedicated campus consultant comes to your campus for two days of Campus Bubble set-up and training. We'll even bring refreshments.

Integration

Make an even greater impact on your enrollment numbers by integrating with your CRM. Engagement data from personalized microsites and Bubble is sent directly to students’ profiles, letting you know whom to focus your efforts on.