- 15 students paid their deposits the day after receiving a push notification from the Bubble, generating an estimated $2.4 million in tuition revenue over four years
- 15% of admitted students joined the Bubble and connected with students from their hometowns, those with similar academic interests, or students assigned to the same dorm
- 76% of Bubble users matriculated at Morehouse in the fall
Project brief
Morehouse College
Morehouse College CIO Cliff Russell and Dean of Admissions Darryl Isom came to us looking for a more modern, social way to drive yield. Admitted students were still receiving email blasts and paper brochures, but neither was getting the job done.
With a small staff, personally reaching out to over 2,200 admitted students was a huge drain on resources. Facebook groups were time-intensive and difficult to manage, and provided little in the way of valuable data for the staff.
"We had 15 students contact us that day after we sent a push notification message to confirm and pay their acceptance fee. Fifteen prospective students said hey, yeah, I’m coming to Morehouse. That’s some real ROI."
The Future Tigers Bubble made it easy and fun for Morehouse’s admitted students to meet other each other and find roommates. Admissions counselors replied to questions and kept students updated on enrollment deadlines, Admitted Students Weekend, and scholarship opportunities.
Conversations in the Future Tigers Bubble continued all summer long, and even served as a place for students to keep track of move-in day and orientation events.
summary
Data-backed results
Project brief
Indiana State University
Indiana State University came to Campus Bubble hoping to provide their admitted students with a private network that maintained the integrity of their school brand and identity.
Our team worked closely with Santhana Naidu, Associate VP of Marketing and Communications, to ensure that every aspect of the Indiana State Bubble showcased their brand and provided students with a seamless experience with the University.
"Things are great and we’re really pleased with the launch. Everything has gone smoothly. You guys do a terrific job with planning, launch and addressing issues! Nika is wonderful to work with and we’re really pleased overall."
The Indiana State Bubble launched in early December 2015, and students were chatting and finding roommates within the hour. With CB’s beautifully-designed emails and well-timed calls to action, more students join the Bubble and keep coming back.
summary
Data-backed results
- 479 posts created by admitted students
- 494 comments created by admitted students
- 10,296 messages sent between admitted students
- 87% of students access the app on a mobile device
- 119 average daily active users
- 1 current student video blogger
Project brief
Butler University
Coming Soon!
Project brief
Coker College
Jeremy Nere, Director of Undergraduate Admissions at Coker College, was looking for a better way for his team to communicate with their 34 student ambassadors and tour guides. The admissions team was having a difficult time letting students know about last-minute schedule and location changes for tours and groups visiting campus.
They tried emails, but students rarely read them in time. They tried using Google Calendar, but students also didn’t see the emails letting them know events had been changed. The student ambassadors and tour guides were frustrated as well. When class ran late or an emergency situation came up, the students had a difficult time letting the admissions team know. Meanwhile, the team was scrambling to find a replacement tour guide when the assigned student didn’t show up.
The admissions staff decided to use the Coker Bubble to more effectively and efficiently communicate with their student ambassadors and tour guides. Sarah Peterka, Coker’s Campus Visit Coordinator, created a centralized tour and visit schedule in the Bubble. When tour times or locations are changed, Sarah uses the Bubble to send students a message. Unlike the emails, students don’t overlook the push notifications on their phones, and they find out about the changes before it’s too late. When students have to find a replacement tour guide, they just post a message in the Bubble, making it easier for other students to cover their shifts.
Now that the admissions team has an easier way to communicate with their student ambassadors and tour guides, the tours and visits run much more smoothly. Both the team and the students are able to do their jobs better, and with less stress.
summary
Data-backed results
- All 34 student ambassadors and tour guides have adopted the Coker Bubble
- Coker’s student ambassadors and tour guides have moved away from email and Google calendar, and now use the Bubble to keep track of their scheduled tours and to receive updates from admissions staff
- Communication is streamlined, allowing both admissions staff and student ambassadors to do their jobs better, and with less stress
Project brief
Agnes Scott College
For many years, members of the Agnes Scott College community had been receiving a daily email informing them of all events taking place on campus the next day, as well as important announcements. Unfortunately, some people weren’t even opening the emails, while others were dissatisfied with the way the emails clogged their inboxes. What’s more, because events for faculty, students, and staff all showed up in the emails, students occasionally showed up to faculty/staff events and professors sometimes found themselves at student events.
Director of Digital Strategy Kimberly Knight decided to take a new approach to event management and promotion with the Agnes Scott Bubble. All campus event calendars were integrated into the Bubble, creating one centralized campus calendar. Faculty, students, and staff were able to easily identify which events were targeted at them, and which ones were open to the entire Agnes Scott community.
Class year groups help to communicate information relevant to each class, without students having to wonder if the announcements were meant for them or not. Students and departments also began creating their own groups within the Bubble as a way to promote their events and keep the community informed of their activities.
summary
Data-backed results
- All calendars integrated from event management system and sorted according to user designation (students, faculty, staff) to allow community members to easily identify which events are relevant to them
- Daily events and announcements email replaced with Bubble’s calendar and event promotion tools, reducing email clutter for all community members
- 46 student groups created in the Bubble, promoting campus involvement and leadership
Project brief
Point University
Director of Student Life Chris Beirne was feeling frustrated. Point University students weren’t attending the events and activities Chris and his team worked so hard to plan and execute. Even worse, many students were leaving on weekends to go back home because they thought there wasn’t anything fun to do on campus. “We do lots of fun events for students, but they don’t find out about any of them,” Chris explained.
Point Bubble launched in August 2015 with the goal of increasing awareness of campus events and activities, as well as increasing student engagement. Chris and his team integrated the many campus calendars into one central calendar on the Bubble. Students, faculty, and staff now use the Bubble calendar to help them know what’s happening on campus and when. The centralized calendar was such a hit with the campus community that it was even integrated into Point’s Student Life website.
One of the highlights of Point Bubble’s first semester was its role in Impact Day, one of Point University’s campus-wide events. Chris and his team used Bubble’s check-in feature to keep track of which students took part in the event in real-time, with no paper sign-in sheets necessary.
summary
Data-backed results
- Bubble calendar successfully integrated into Student Life website to give Point community members, families, and visitors a look into the events and activities taking place on campus
- Professors using Bubble to continue class discussions and share resources in a more user-friendly way
- Residence hall leaders communicate with their residents through Bubble to share information about upcoming events and residence life reminders
